Caldrea was founded on a simple and powerful idea - that caring for your home should be a beautiful experience. They create incredible, effective formulas that are addictively pleasurable to use and are crafted to be safe for you, your home, and the earth.
Beauty is so much more than skin deep. It is a vital force that fuses elegance, sophistication, and natural goodness. It has a luxurious and approachable ease that we crave in our daily lives. It inspires a steady and authentic commitment to changing our world for the better.
Every day, Caldrea aims to provide the most gratifying and thoroughly addictive home and body care products available. They are passionate about choosing the most potent and responsible ingredients that are incredibly effective, yet safe and gentle for our homes and our loved ones. It is this passion that centers the product experience, connecting beauty, thoughtfulness, and optimism. It is a reflection of the positivity they hope to inspire in people's lives.